Nigerian singer and songwriter, Iyanya Onoyom Mbuk, popularly known as Iyanya, has revealed the staggering amount he spent to produce and promote his recent track.
The ‘Kukere’ singer took to Twitter to make this revelation while speaking on the high cost of promoting a song in Nigeria.
According to him, he spent roughly N52 million to record, shoot the music video and promote his hit single ‘Like’, which featured music superstars, Davido and Kizz Daniel.
He also disclosed that the least amount he has spent to promote a song since 2021 is N27 million.
He added that any artiste who is lucky enough to have his song go viral without paid promotions should be thankful.
In a series of tweets, he wrote,
“Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.”
“The cheapest I have spent on a song since January 2021 is 27m.
When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52 million, song, Video and promotion.
This should not discourage any up-and-coming artiste, you can do it, all you need it’s consistency.”