Nigerian Grammy winner, Damini Ogulu professionally known as Burna Boy, has riled up social media with his negative comment about Afrobeats.
In an interview with Apple Music’s Zane Lowe, the ‘Last Last’ hit-maker asserted that 90 percent of Afrobeat songs which is mostly domiciled in Nigeria“lack substance and real-life experience”.
The self-proclaimed African Giant who noted that the genre is “literally nothing” spoke about the need for artistes to embody real-life experiences of their songs.
Burna Boy said; “Because of where I am from. The sh*t I have to go through to maneuver and just stay with my crown on my head. (It is harder for people that know you best to love you the most). Because they do not know you best. You just think they do.
“When you start going around the world and you start seeing that there are actually motherf**kers that know me a lot than the people that share the same (not experience)… because 90 per cent of them [Nigerian musicians] have no real life experiences which is why most of Nigerian music or African music or afrobeats as people call it, is mostly about nothing, literally nothing.
“It is why you hear most of Nigerian music or Afrobeats as people call it, is mostly about nothing. Literally nothing. There is no substance to it. Like nobody is talking about anything. It is just a great time. It is an amazing time. But at the end of the day, life is not an amazing time.
He faced backlash on Twitter for the controversial statement as many fans expressed disappointment.
One Roviel tweeted; Davido and Wizkid will go on international stage and promote the culture, try shining the light of Afrobeats to the world, help other up coming acts get on big stage
But every Opportunity this guy gets, it’s to downgrade Africa or sell us short, the Term Big 3 or 2 wasn’t just because of Musical accolades, it involves the impact they made off the studio, that’s why personally Olamide deserves that Big 3 title more than the other guy.
Joey Akan wrote; RE: Burna Boy and Nigerian music lack of substance.
Whenever Burna Boy has to sell a new album to a foreign, Westernised market, he finds a divisive narrative to bestow him exceptionalism in a market that does not know his backstory or lack proper context to process his bullshit.
He cannibalises his people for strangers who are yet to fully commit to him.
Previous campaigns saw him wearing activism as a cloak, and standing in line for “oppressed Africans,” to provide himself the marketing angle to push out African Giant and Twice As Tall.
And following the blessings of “Last Last,” he’s aiming for a trifecta, by going all in with his Messianic messaging.
“Nigerian music has no substance,” he says, before positioning himself and his output as the most substantial creative expression from Nigeria.